Now, admittedly, all avenues of motorist-focused marketing have their merits – vehicle graphics are semi-permanent and vibrant, while painted advertisements are long-lasting and bold – but vehicle magnets have a few aces up their sleeve, too.
Easily applicable, magnetic signs can be removed during harsh weather, or replaced in a matter of seconds when a new product hits your business’s shelves. This effortless adaptability can be crucial in the professional world.
So, continue reading to learn about the benefits of vehicle magnets, and how they might fit into your overall marketing strategy.
1. Let’s start with the obvious – greater brand awareness.
As you’ve likely guessed, the influence of outdoor advertising continues to accelerate each year. In 2016, advertising companies spent That’s almost enough to give every person in the world seventy-five cents!
What’s more, hypothesized that a higher level of physical activity results in a higher level of brain activity. The result? More people remember advertisements on the road or along the sidewalk than at home or on their mobile devices.
While we advocate an omni-channel approach to marketing, vehicle magnets are more likely to engage potential customers in the outside world. So, use them to build a long-lasting impression of your brand while delivering thousands of impressions daily.
2. At the end of the day, you’ll have more money in your wallet.
Custom paint jobs can reach into the seven or eight-thousand-dollar range. are substantially cheaper, but still require a fair bit of initial capital. You could just take a permanent marker and…nope, that’s too shoddy (and it damages your car’s finish).
If your financials are on the fritz, it may be better to go with a low-cost magnetic sign. For a hundred dollars or less, you can achieve almost the same effect. And with clever design and contoured cutting, passersby won’t be able to discern a difference.
3. Vehicle magnets are simple to remove and quick to apply.
Need to stop in for a car wash? Well, if you have a vinyl wrap on your vehicle, you better get out the bucket and scrubber, because a machine car wash will damage your graphics.
With a magnetic sign on the other hand, you’ll be able to pull your graphics off in a single motion. Reapplication consists of brushing dust off the surface of the magnet, and placing it back on the vehicle. Such flexibility allows for greater longevity as well; signs can be stored away for harmful UV rays when not in use.
4. Are you a tinkerer? Testing placements is easy.
It’s true, promotional magnets don’t cover as much space on your car as say, . But they offer the advantage of experimentation.
If you don’t feel like you’re attaining the impression share that you expected, simply move the vehicle magnet to another prominent position. Measure engagement in phone calls to determine the best placement on your vehicle.
5. Magnetic signs are durable, so you won’t have to worry about replacements for several years.
You can expect printed car magnets to last anywhere from three to five years. They’re fade-resistant, wind-tested, and treated to prevent abrasion.
Don’t’ forget to wash your vehicle magnets with mild detergent to keep them vivid and impactful. Regular cleaning can help extend the life of your signage, and will protect your vehicle from scuffs left by dust particles.
Contact us today for your custom vehicle magnets!