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5 Benefits Of Using Vehicle Magnets For Your Business

8/5/2019

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​Vehicle magnets often don’t receive the credit they deserve. As a form of removable signage, they can be seamlessly applied to body of a car or truck. As a result, they’re often mistaken for vehicle graphics, decals, or even custom paintjobs.

Now, admittedly, all avenues of motorist-focused marketing have their merits – vehicle graphics are semi-permanent and vibrant, while painted advertisements are long-lasting and bold – but vehicle magnets have a few aces up their sleeve, too.

Easily applicable, magnetic signs can be removed during harsh weather, or replaced in a matter of seconds when a new product hits your business’s shelves. This effortless adaptability can be crucial in the professional world.

So, continue reading to learn about the benefits of vehicle magnets, and how they might fit into your overall marketing strategy.

1. Let’s start with the obvious – greater brand awareness.
As you’ve likely guessed, the influence of outdoor advertising continues to accelerate each year. In 2016, advertising companies spent That’s almost enough to give every person in the world seventy-five cents!

What’s more, hypothesized that a higher level of physical activity results in a higher level of brain activity. The result? More people remember advertisements on the road or along the sidewalk than at home or on their mobile devices.

While we advocate an omni-channel approach to marketing, vehicle magnets are more likely to engage potential customers in the outside world. So, use them to build a long-lasting impression of your brand while delivering thousands of impressions daily.

2. At the end of the day, you’ll have more money in your wallet.
Custom paint jobs can reach into the seven or eight-thousand-dollar range. are substantially cheaper, but still require a fair bit of initial capital. You could just take a permanent marker and…nope, that’s too shoddy (and it damages your car’s finish).

If your financials are on the fritz, it may be better to go with a low-cost magnetic sign. For a hundred dollars or less, you can achieve almost the same effect. And with clever design and contoured cutting, passersby won’t be able to discern a difference.

3. Vehicle magnets are simple to remove and quick to apply.
Need to stop in for a car wash? Well, if you have a vinyl wrap on your vehicle, you better get out the bucket and scrubber, because a machine car wash will damage your graphics.

With a magnetic sign on the other hand, you’ll be able to pull your graphics off in a single motion. Reapplication consists of brushing dust off the surface of the magnet, and placing it back on the vehicle. Such flexibility allows for greater longevity as well; signs can be stored away for harmful UV rays when not in use.

4. Are you a tinkerer? Testing placements is easy.
It’s true, promotional magnets don’t cover as much space on your car as say, . But they offer the advantage of experimentation.

If you don’t feel like you’re attaining the impression share that you expected, simply move the vehicle magnet to another prominent position. Measure engagement in phone calls to determine the best placement on your vehicle.

5. Magnetic signs are durable, so you won’t have to worry about replacements for several years.
You can expect printed car magnets to last anywhere from three to five years. They’re fade-resistant, wind-tested, and treated to prevent abrasion.

Don’t’ forget to wash your vehicle magnets with mild detergent to keep them vivid and impactful. Regular cleaning can help extend the life of your signage, and will protect your vehicle from scuffs left by dust particles.

Contact us today for your custom vehicle magnets!

SOURCE: https://www.signsnow.com/blog/5-benefits-of-using-vehicle-magnets
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4 REASONS WHY GOOD SIGNAGE IS IMPORTANT FOR YOUR BUSINESS

8/2/2019

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Nowadays, a successful, growing business depends on many more factors than in the past. It’s not a surprise that in such a competitive environment, business owners/managers are required to put extra efforts in their marketing strategies just to stand out.

Besides establishing effective communication with customers, and adequately advertising the products and/or services a business offers, good business signage is the most efficient andf cost-effective form of advertisement to get brand exposure and attract customers.

A recent survey carried out by the Economic Center of the University of Cincinnati shows that “Nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs”, which turns signage into a business’ most basic, bust most efficient form of advertisement. (Source: The Sign Foundation)

The reasons why a business should invest in custom signs are many and here, we present a few that we consider important:

1. Increasing brand exposure:
Good business signage will make your company stand out from the crowd by increasing your brand exposure and the chances of new customer acquisition and repeated business.

2. Differentiation:
“A custom sign will help to differentiate your business from the competition and will help you build a unique brand in the eyes of potential customers. However, it is important to keep in mind that to have a sign that will make you stand out you need to know how to design beautiful and effective signs, or else, your sign will lose all its potential” says Jitze Stienstra, owner of Presidio Signs, a leading Sign Shop in Temecula, CA.

A visit to a professional sign shop will help you design a signage that works best for your business and will sure help in taking a load off of your back.

3. It is cost-effective:
Signage is one of the most cost-effective marketing strategies. While you may have to make a considerable initial investment, once your signage is ready and installed are no further costs and it will advertise your company 24/7.

4. Year-round advertising:
Depending on location, whether interior or exterior, signs work all year round. They’re visible 24 hours a day, 7 days a week, 365 days a year. This alone, makes them a worthy investment that will work for you with no effort required, no matter what time or day of the year it is.

Source: https://sdinternetmarketing.com/blog/4-reasons-why-good-signage-is-important-for-your-business/
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