Besides establishing effective communication with customers, and adequately advertising the products and/or services a business offers, good business signage is the most efficient andf cost-effective form of advertisement to get brand exposure and attract customers.
A recent survey carried out by the Economic Center of the University of Cincinnati shows that “Nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs”, which turns signage into a business’ most basic, bust most efficient form of advertisement. (Source: The Sign Foundation)
The reasons why a business should invest in custom signs are many and here, we present a few that we consider important:
1. Increasing brand exposure:
Good business signage will make your company stand out from the crowd by increasing your brand exposure and the chances of new customer acquisition and repeated business.
“A custom sign will help to differentiate your business from the competition and will help you build a unique brand in the eyes of potential customers. However, it is important to keep in mind that to have a sign that will make you stand out you need to know how to design beautiful and effective signs, or else, your sign will lose all its potential” says Jitze Stienstra, owner of Presidio Signs, a leading Sign Shop in Temecula, CA.
A visit to a professional sign shop will help you design a signage that works best for your business and will sure help in taking a load off of your back.
3. It is cost-effective:
Signage is one of the most cost-effective marketing strategies. While you may have to make a considerable initial investment, once your signage is ready and installed are no further costs and it will advertise your company 24/7.
4. Year-round advertising:
Depending on location, whether interior or exterior, signs work all year round. They’re visible 24 hours a day, 7 days a week, 365 days a year. This alone, makes them a worthy investment that will work for you with no effort required, no matter what time or day of the year it is.